FROM CLASSIC BEYOND CLASSIC

As a brand-new off-road brand, the name JAECOO is inspired by a fusion of the German word “Jager” and the English word “Cool”. This melding captures both off-road and urbanism while excluding a refined style and quality that imparts a mission of brave exploration and unwavering perseverance.

With more than a decade of joint venture experience, the group adheres to the brand philosphy of “From Classic, Beyond Classic”. JAECOO is tirelessly dedicated to innovation and breakthroughs, leading the new urban off-road trend with exceptional four-wheel- drive performance, remarkable safety features, and forward thinking intelligent technologies. Inheriting the genes of meticulous luxury, it blends the wisdom and craftmanship of master design teams from the UK, Germany, and other countries, setting a new standard for urban off-road SUVS.